Sale of Wild Turkey to Gruppo Campari

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Wild Turkey is the No. 1 premium brand of authentic Kentucky straight bourbon, with a rich heritage of over 150 years. Available in 60 countries with an annual global volume of over 850,000 cases, the transaction included a diverse portfolio of Wild Turkey bourbon variants, super premium small batch production and specialty products.

Vendôme Global Partners’ professionals were the financial advisor to Pernod Ricard in its sale to Campari, a leading global spirits, wine and soft drink producer, publicly listed on the Italian Stock Exchange. The transaction represented the largest acquisition in Campari’s history.

Sector: Lifestyle & Other Luxury Goods

Location: US